Abstract: Creating a customized channel of content. A cloud infrastructure receives digital content, such as television show, advertisement, and the like, transmitted over an Internet Protocol (IP) network from a local broadcaster or channel owner. A plurality of formatted versions of the digital content is stored in a content repository in the cloud infrastructure. Each of the plurality of formatted versions differs from the others based on one or more of: an encoded bit rate, resolution, and frame rate; each of the plurality of formatted versions are aligned at a same fragment boundary. A manifest manipulator, deployed in the cloud infrastructure, creates the customized channel by selecting a particular sequence of fragments stored in the content repository and transmitting the particular sequence of fragments on the customized channel. The customized channel may be transmitted via a plurality of different propagation mediums.