Abstract: An apparatus for the unrolling or reduction of cylindrical bales of hay, straw or like material and for the measured distribution of such materials directly to the place of use, comprising, a trolley or trailer capable of being attached to the rear of a tractor and; a substantially horizontal journal or pivot member extending parallel to the forward direction of movement of the trailer and capable of being axially inserted into a cylindrical bale. A mechanism is provided for displacing the pivot member parallel to itself from a lateral, pick-up position to an upper loaded position. The apparatus includes a substantially horizontal conveyor disposed transversely for supporting and unwinding or rotating the cylindrical bale which is loaded thereon and retained by the pivot member.