Abstract: Methods and systems for assisting customers in retail stores are described. The method comprises obtaining one or more assistance requests from a customer mobile device. The one or more assistance requests include customer device location and assistance information. Further, the assistance information includes at least one of a customer image, a text message, a video, and an audio. The method further comprises analyzing the one or more assistance requests to obtain assistance details. The assistance details include customer data and store associate data. Further, the method comprises transmitting the customer data and the store associate data to store associate mobile devices and the customer mobile device respectively for assisting the customer.