Abstract: A latch assembly comprising a latch mechanism and latch housing wherein the latch assembly is useful for containers such as coolers in which it is desired that the cooler lid be secured to the container to keep the contents in the cooler while allowing the cooler lid to be opened and closed without having to change the position of the latch mechanism securing the cooler lid to the body of the cooler. The latch mechanism is mounted to the body of the cooler. The latch housing is mounted to the cooler lid and comprises a receptacle member and a clip which applies pressure to the receptacle member. The latch housing is designed to fit the latch hook and to automatically align the latch hook as it is rotated into the latch housing. The latch housing may also be part of the cooler lid handle used for gripping the cooler lid when opening or closing the lid.