Abstract: An improved coating composition, coated reinforcement fabrics, reinforced rubber-based substrate products, and methods of manufacture thereof are disclosed. The coating composition comprises a carboxylated neoprene latex containing an aqueous dispersion of a copolymer of chloroprene and methacrylic acid, polyvinyl chloride as a colloidal stabilizer, and a high boiling oil derived largely from aromatic petroleum feedstocks through a distillation range of between about 195.degree. C. through 325.degree. C. The composition is highly stable, has a long shelf life, and is particularly suited for precoating textile reinforcement fabrics to provide a highly tacky uncured coating surface thereon having exceptionally long high tack in uncured, or green, state. The fabric is employed as a reinforcement layer or cover in rubber-based industrial products, such as power transmission belts, and may be applied in intimate physical adhesion therewith for subsequent vulcanization bonding thereto, as in a vulcanizing mold.