Abstract: A system and a method of identifying information characterizing use of a website is provided. A plurality of user profiles are analyzed. A user profile includes information associated with an interaction by a user with the website. A plurality of user comments associated with the website are analyzed. Characteristic information associated with use of the website is determined based on the analyzed user profiles and the analyzed user comments. The determined characteristic information is presented to a user.

Abstract: A system and a method of identifying information characterizing use of a website is provided. A plurality of user profiles are analyzed. A user profile includes information associated with an interaction by a user with the website. A plurality of user comments associated with the website are analyzed. Characteristic information associated with use of the website is determined based on the analyzed user profiles and the analyzed user comments. The determined characteristic information is presented to a user.

Abstract: A device and a method of automatically identifying users for an electronic conversation is provided. A user interaction indicator is received at a first computer system from a second computer system. The user interaction indicator indicates an interaction by a user at the second computer system with a website. A determination is made concerning whether to initiate an electronic conversation with the user at the second computer system based on predefined criteria and the received user interaction indicator. If a determination to initiate the electronic conversation is made, the electronic conversation with the user at the second computer system is initiated. The electronic conversation may be initiated with a second user of the website, with an agent and/or with a social network. The agent is a computer generated entity. The social network may be associated with users of the website.

Abstract: A system for increasing consumer affinity for a brand associated with a sponsor, comprising a server computer hosting a Web site accessible over a computer network. The server computer provides sub-user access to the Web site through a client computer connected to the computer network, wherein the Web site enables a sub-user affiliated with a user to exchange messages with one or more other sub-users. The server computer provides user access to the Web site through a client computer connected to the computer network, wherein the Web site enables the user to exercise control over the affiliated sub-user's exchange of messages with one or more other sub-users. The server computer stores in a database a message list associated with the user, the message list including one or more exchanged messages subject to the user's control.