Abstract: A method and apparatus for the high volume loading of produce or other material into a bulk container such as a truck or rail car. The invention includes an endless belt driven across the opening of a hopper, and a driven rotor assembly utilizing a series of semi-flexible loops to urge the material to be loaded into engagement with the belt. The radially disposed portions of these loops provides an essentially continuous yet flexible circumferential surface for contact with the material being moved. The cooperation of these loops with the belt gives the flexibility to accommodate various sizes of material, and yet provide sufficient contact with the material to forcefully and accurately propel it from a discharge chute into the bulk container.