Abstract: A display stand for displaying plants, ornamental items, merchandise or the like which can be quickly converted to provide a lighted artificial Christmas tree. The display stand includes an open upright triangular shaped assembly resembling the outline of a Christmas tree when viewed from the front or back of the display stand. The display stand structure includes a plurality of horizontally disposed display shelves within and supported by the triangular shaped assembly to provided surfaces upon which articles may be displayed thereon. The assembly includes a plurality of decorative electrical Christmas lights permanently disposed about the perimeter edges within front and rear facing channels with removable covers disposed thereover. The covers may be removed to reveal the decorative lights so that the display stand is converted to resembling a lighted Christmas tree.