Abstract: Methods and systems for enabling users to capture, store, and analyze attention data, particularly Internet website click-stream data. Captured, stored attention data may be used by the individual, or, through permissions, the data may be made available to other private and commercial users. The invention thus enables users to recognize both personal and potential commercial value from an electronic record of their attention. The invention includes not only the basic capture and store of attention data, but also the ability to process attention data in a variety of different manners.