Abstract: Disclosed is a method for generating a list of search results of goods in response to a search request for goods of a searcher and providing the searcher with goods information, the method comprising the steps of: maintaining a goods information database for storing a search listing including seller identification information and selling price information; receiving a search request for goods including a keyword from a searcher; in response to the search request for goods, abstracting at least one search listing associated with the keyword from the goods information database, generating a list of search results of goods and transmitting the same to the searcher; receiving a click selection with respect to any one search listing among the list of search results of goods from the searcher; in response to the received click selection, generating and storing total selling price information by referring to selling price information included in the selected search listing; and generating advertising costs of sellin