Abstract: A pair of disc-shaped flanges having centrally located arbor holes defining an axis for the reel are axially spaced by a plurality of collapsible strut assemblies affixed to the flanges at opposite ends and split at their mid-portion, joined at such split by a lost motion pivotal connection. Hinges are provided the strut assemblies proximate the flanges to provide an articulated assembly which folds radially outward. Clamping means adjacent the hinges hold the assembly rigid in an empty but extended position of the reel. Bolts are provided between the flanges to lock the reel in a collapsed condition. A transportation fixture comprises an upright spindle on a platform over which the collapsed reels are stacked, arbor holes of the reels receiving the spindle. Securing means clamps the stack of collapsed reels to the platform.