Abstract: In an apparatus and method for flattening a sealed pouch containing a solid flowable product, the pouch is inclined upwardly with the end thereof having a disproportionately larger amount of product located uppermost. A bucket device supports the pouch and opposes a plate, resiliently exerting a pressure against the pouch, creating an air pocket at the lower most end of the pouch, after which the product flows downwardly to that end. A car assembly movable along a conveyor has a lower part mounted on the conveyor and an upper part pivotally connected to the lower part which is raised by a cam, and which includes the bucket device.