Abstract: Among other things, there are disclosed systems and methods for providing coupons on demand to a consumer, to make the process of offering coupons and redeeming coupons more efficient. Embodiments of such systems may include a server reachable by mobile telephones or other communication devices with a database of coupon information, with modules or software for entering and administering coupon information and monitoring activity of coupons and reporting it to merchants. A consumer may text a keyword to a dedicated address, requesting coupons related to the keyword, and a selection of coupons (if any are available) is returned. If any coupon(s) are desired, they are returned to the consumer's mobile communication device, and a fee is added to the consumer's bill for the mobile communication device.