Patents by Inventor Govinda R. Yenda

Govinda R. Yenda has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Behavioral keyword identification based on thematic channel viewing
    Patent number: 9639856
    Abstract: A method, performed by a computer device, may include obtaining a viewing history, associated with a customer, from a set-top box associated with the customer, wherein the viewing history relates a particular television channel to a duration time associated with the particular television channel. The method may further include determining a keyword, associated with the customer, based on the obtained viewing history; calculating a keyword score for the keyword based on the obtained viewing history; selecting an advertisement, associated with the keyword, based on the calculated keyword score; and providing the selected advertisement to the set-top box associated with the customer, based on selecting the advertisement.
    Type: Grant
    Filed: October 23, 2015
    Date of Patent: May 2, 2017
    Assignee: VERIZON PATENT AND LICENSING INC.
    Inventors: Anand N. Sankaran, Amitkumar Singh, Nishanth Madichetti, Jubish C. Parambath, Anil K. Guntupalli, Lisa A. Caputo, Govinda R. Yenda
  • BEHAVIORAL KEYWORD IDENTIFICATION BASED ON THEMATIC CHANNEL VIEWING
    Publication number: 20160055529
    Abstract: A method, performed by a computer device, may include obtaining a viewing history, associated with a customer, from a set-top box associated with the customer, wherein the viewing history relates a particular television channel to a duration time associated with the particular television channel. The method may further include determining a keyword, associated with the customer, based on the obtained viewing history; calculating a keyword score for the keyword based on the obtained viewing history; selecting an advertisement, associated with the keyword, based on the calculated keyword score; and providing the selected advertisement to the set-top box associated with the customer, based on selecting the advertisement.
    Type: Application
    Filed: October 23, 2015
    Publication date: February 25, 2016
    Inventors: Anand N. Sankaran, Amitkumar Singh, Nishanth Madichetti, Jubish C. Parambath, Anil K. Guntupalli, Lisa A. Caputo, Govinda R. Yenda
  • Behavioral keyword identification based on thematic channel viewing
    Patent number: 9172999
    Abstract: A method, performed by a computer device, may include obtaining a viewing history, associated with a customer, from a set-top box associated with the customer, wherein the viewing history relates a particular television channel to a duration time associated with the particular television channel. The method may further include determining a keyword, associated with the customer, based on the obtained viewing history; calculating a keyword score for the keyword based on the obtained viewing history; selecting an advertisement, associated with the keyword, based on the calculated keyword score; and providing the selected advertisement to the set-top box associated with the customer, based on selecting the advertisement.
    Type: Grant
    Filed: August 8, 2012
    Date of Patent: October 27, 2015
    Assignee: Verizon Patent and Licensing Inc.
    Inventors: Anand N. Sankaran, Amitkumar Singh, Nishanth Madichetti, Jubish C. Parambath, Anil K. Guntupalli, Lisa A. Caputo, Govinda R. Yenda
  • BEHAVIORAL KEYWORD IDENTIFICATION BASED ON THEMATIC CHANNEL VIEWING
    Publication number: 20140047473
    Abstract: A method, performed by a computer device, may include obtaining a viewing history, associated with a customer, from a set-top box associated with the customer, wherein the viewing history relates a particular television channel to a duration time associated with the particular television channel. The method may further include determining a keyword, associated with the customer, based on the obtained viewing history; calculating a keyword score for the keyword based on the obtained viewing history; selecting an advertisement, associated with the keyword, based on the calculated keyword score; and providing the selected advertisement to the set-top box associated with the customer, based on selecting the advertisement.
    Type: Application
    Filed: August 8, 2012
    Publication date: February 13, 2014
    Applicant: VERIZON PATENT AND LICENSING INC.
    Inventors: Anand N. Sankaran, Amitkumar Singh, Nishanth Madichetti, Jubish C. Parambath, Anil K. Guntupalli, Lisa A. Caputo, Govinda R. Yenda