Abstract: A system and method for dynamic segmentation of members and further rewarding or transmitting one or more promotional notifications to members having an associated member profile, wherein the member profile includes one or more updatable attributes, the method comprising the steps of retrieving a segmentation rule from a promotion rule stored in a database based on triggering of a promotion or notification; dynamically assessing the qualification of members based on matching corresponding predetermined value of one or more attributes of the segmentation rule with the value of the updatable attribute of the member profile based on a rule criteria of the segmentation rule; rewarding or notifying based on a promotion or notification rule.