Abstract: Disclosed is a preferred system for automated processing of loan applications. In general, the system features a database with a population of profiles of underlying lenders. Each lender profile in the database has data regarding (1) the underlying lender's consumer loan approval criteria, (2) customer lists, and (3) approved loan pricing criteria. Generally, software within the system matches electronic applications with lender according to profile data. The software determines whether any lender in the database will approve the loan application based on the lenders loan approval criteria. If the application is not approved at any point in the process, then the application is denied by the system. When an application is approved, the software within the system also prices the loan based on the pricing criteria of the approving lender.