Abstract: Liquid dispensing apparatus includes a source of supply of carbonated water, a source of supply of one or more beverages in syrup form and a mixer for admixture of the water and syrup. Prior to admixing of the carbonated water and syrup the apparatus displays a flowing sample of the syrup. The apparatus may include a plurality of different syrups, each with its own display. The display preferably takes the form of a display dispense line comprising an illuminated translucent or transparent tube bent in a tortuous path. The displayed syrup sample may be either mixed and dispensed after display, returned to a main reservoir or be retained as a sample for display only.