Patents by Inventor Graeme Pillemer

Graeme Pillemer has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Out-of-home campaign intelligence
    Patent number: 11481799
    Abstract: Embodiments of the invention overcome the shortcomings of prior art by transforming the understanding of how different creative placements and location helps drive sales and other KPIs to a computerized methodology that may allow advertising planners and buyers to generate plans that meet these expectations on effectiveness of their advertising campaign. Aspects of the invention fusing the “probability of exposure” estimates with segment level data to provide layers of intelligence in determining the probability estimates for sales conversion or other KPIs. Moreover, aspects of the invention may predict based on various models the reach and frequency relationship tradeoff for different impression levels.
    Type: Grant
    Filed: December 31, 2019
    Date of Patent: October 25, 2022
    Assignee: Kinesso, LLC
    Inventors: Graeme Pillemer, Yong Rhyu, Tushar Patel
  • OUT-OF-HOME CAMPAIGN INTELLIGENCE
    Publication number: 20200211051
    Abstract: Embodiments of the invention overcome the shortcomings of prior art by transforming the understanding of how different creative placements and location helps drive sales and other KPIs to a computerized methodology that may allow advertising planners and buyers to generate plans that meet these expectations on effectiveness of their advertising campaign. Aspects of the invention fusing the “probability of exposure” estimates with segment level data to provide layers of intelligence in determining the probability estimates for sales conversion or other KPIs. Moreover, aspects of the invention may predict based on various models the reach and frequency relationship tradeoff for different impression levels.
    Type: Application
    Filed: December 31, 2019
    Publication date: July 2, 2020
    Inventors: Graeme Pillemer, Yong Rhyu, Tushar Patel