Abstract: An unstructured event is detected and an unstructured event record is generated for the detected event. Case identifier (ID) conflation is performed to estimate a case ID that corresponds to the detected event, and event type identification is performed to estimate a type of the unstructured event. A business process model is applied to the unstructured event record, to identify a process that the unstructured event is related to. A user experience is generated based upon the event type, the case ID, and the corresponding process identified for the detected event.

Abstract: An unstructured event is detected and an unstructured event record is generated for the detected event. Case identifier (ID) conflation is performed to estimate a case ID that corresponds to the detected event, and event type identification is performed to estimate a type of the unstructured event. A business process model is applied to the unstructured event record, to identify a process that the unstructured event is related to. A user experience is generated based upon the event type, the case ID, and the corresponding process identified for the detected event.

Abstract: In one example, user interactions with a computing system are detected, and information that represents an insight is identified and extracted from the detected user interaction. If the information is relatively sensitive, the user is asked to approve of storing the insight for potential access by others. Other users can then request insights (or requests can be automatically generated) about certain items, and the stored insights can be searched and returned in response to the request. If the insights to be returned contain sensitive material, then the owner of the insight can be asked to approve dissemination of the insight to the requestor or requesting system.

Abstract: Embodiments of the present invention dynamically generate customized online advertisements. A dynamic advertisement may take the form of a paid search result. The advertisement is dynamic in the sense that all of or portions of the advertisement are generated using content from a web page operated by an entity associated with the advertisement. The web page used to generate the dynamic ad may be the entity's most responsive web page within normal search results. Embodiments of the invention use content from the most responsive web page to generate one or more dynamic ad features. Possible dynamic ad features include the title of the advertisement, a landing page of the advertisement, a caption on the advertisement, and a dynamic annotation of the advertisement.

Abstract: An interactive game within a virtual world platform is provided wherein a sender can hide an object within a mapping application. An intended recipient of the object can be notified that the object is available and a clue can be provided. The clue can direct the recipient in searching for where the object is hidden. The objects can be intended for a single recipient, multiple recipients, or open to everyone on a first-come-first-served basis. The objects can be stolen by others and/or the objects can be re-gifted after being found. After being found, the virtual object can be automatically or manually converted into a non-virtual object.