Abstract: A computer-implemented system and method for tracking use of personally identifiable information by a computer asset of a firm. The method includes receiving one or more data elements associated with the computer asset, receiving an individual type associated with the one or more data elements, and determining whether the one or more data elements individually or as a combination constitute PII. In response to determining that the data elements constitute PII, the method includes determining whether enhanced data controls are necessary for the computer asset according to the one or more data elements that constitute the PII, determining a sensitivity of the PII, and recording the individual type, whether enhanced data controls are necessary, and the sensitivity of the PII in association with the computer asset in a database communicably coupled to the computer system.