Abstract: Disclosed is printed matter for display in the proximity of food items at the grocery store that associates the printed information with the food product by use of a printed photograph of the food product and name of the food product. It also relates the benefits and efficacy of consuming the food product and its components to the consumers age, physical condition and/or gender, in words, symbols or characterizations of people and color coding of the media. It also highlights the beneficial components of the food product without the need for reading the small print on product labels. The present invention aids a grocery shopper to easily acquire and understand the efficacy and component information of the food product on the grocery store shelf.