Abstract: Different users may have different user perceptions of the weather. For example, a 70 year old Florida woman may feel frigid and be interested in crossword puzzles when the weather is below 60° and windy, whereas a 20 year old Ohio college student may feel active and have an interest in outdoor activities. Accordingly, content, targeted to a user's perception of a current weather condition (e.g., a mood of the user and/or an interest in engaging in an activity), may be provided to a user. In an example, a puzzle game app suggestion may be provided to the Florida woman. In another example, a trail running race advertisement may be provided to the college student.