Patents by Inventor Greg HAVENER

Greg HAVENER has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Measurement of television advertisement effectiveness
    Patent number: 10721541
    Abstract: Apparatuses, methods, and storage media for determining effectiveness of an advertisement are described. In one instance, an apparatus for determining effectiveness of an advertisement may include a digital device matching engine, communicatively coupled to the processors, to receive and process information obtained from a web site accessed by a digital device, and to match the digital device to a TV set, based at least in part on the processed information. The apparatus may further include a conversion determination engine, communicatively coupled to the processors, to determine a level of conversion associated with an advertisement rendered by a broadcasting media to the TV set, based at least in part on the matching of the digital device to the TV set. The apparatus may be configured to provide recommendations to advertisement regarding the effectiveness of their advertising campaign. Other embodiments may be described and claimed.
    Type: Grant
    Filed: July 16, 2018
    Date of Patent: July 21, 2020
    Assignee: ISPOT.TV, INC.
    Inventors: Sean Muller, Greg Havener, Dennis Ameen, Scott Happell, Nicole Lawless DesJardins, David Friedl
  • MEASUREMENT OF TELEVISION ADVERTISEMENT EFFECTIVENESS
    Publication number: 20200021893
    Abstract: Apparatuses, methods, and storage media for determining effectiveness of an advertisement are described. In one instance, an apparatus for determining effectiveness of an advertisement may include a digital device matching engine, communicatively coupled to the processors, to receive and process information obtained from a web site accessed by a digital device, and to match the digital device to a TV set, based at least in part on the processed information. The apparatus may further include a conversion determination engine, communicatively coupled to the processors, to determine a level of conversion associated with an advertisement rendered by a broadcasting media to the TV set, based at least in part on the matching of the digital device to the TV set. The apparatus may be configured to provide recommendations to advertisement regarding the effectiveness of their advertising campaign. Other embodiments may be described and claimed.
    Type: Application
    Filed: July 16, 2018
    Publication date: January 16, 2020
    Inventors: Sean Muller, Greg Havener, Dennis Ameen, Scott Happell, Nicole Lawless DesJardins, David Friedl
  • ADVERTISEMENT SCORING SYSTEM AND METHOD
    Publication number: 20150332309
    Abstract: A computer system and set of routines which determine a score for an advertisement.
    Type: Application
    Filed: May 13, 2014
    Publication date: November 19, 2015
    Applicant: ISPOT.TV, INC.
    Inventors: Sean MULLER, Ewan GODLEY, Scott HAPPELL, Greg HAVENER, Adam YOUNGERS