Abstract: Advertising parameters and associated television advertisements are received from advertisers. The television advertisements can be designated as pending approval. An automated approval process and a television provider approval process can be utilized to approve or disapprove of the television advertisements pending approval. Approved television advertisements can be provided to the television provider, e.g., by a download process over a network.

Abstract: Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.

Abstract: A system is disclosed comprising: a plurality of disparate databases containing data related to multimedia content and/or Internet content; a plurality of applications to access and process data from the databases; and a node layer comprising a first type of nodes adapted to retrieve data from a first type of database and a second type of nodes to retrieve data from a second type of database, wherein both the first type of nodes and the second type of nodes provide the data to the applications in a consistent data format.

Abstract: A graphical user interface (“GUI”) for navigating through multimedia content is described comprising: a left menu region comprising a first plurality of selectable menu elements, one or more of the first plurality of selectable menu elements having a plurality of sub-elements associated therewith; a selection element to identify one of the first plurality of selectable menu elements; and a right menu region adjacent to the left menu region, the right menu region to display a first plurality of sub-elements associated with an identified one of the first plurality of selectable menu elements.