Abstract: An illuminated splash guard includes a matrix of light emitting diodes (LED) arranged in a preconfigured matrix to direct a desired signal rearwardly of the splash guard organization. The light emitting diodes are arranged within the direct current circuit of an associated vehicle and may optionally be of a plug-in arrangement or in a modified aspect of the invention, include a snap-on illumination member containing a series of the light emitting diodes throughout, wherein the member is in turn mechanically associated with the direct current circuit of the vehicle. A further modification of the invention includes a translucent illumination member secured to the flexible mud flap member, wherein the translucent member includes a fiber optic cable including a series of spaced light emitting diode members arranged at terminal and juncture portions of the translucent member to effect illumination thereof.