Abstract: Mechanisms are provided for allowing a user to dynamically obtain program guide data and select video content in an efficient and effective manner. A guide generator is configured to obtain program guide information from multiple sources including content providers. The guide generator compiles a real-time most watched program guide by determining viewing patterns associated with various channels and video clips. Channels and video clips requested most frequently are listed first. A real-time most watched program guide including data such as program titles, times, icons, and links is then provided and displayed as needed on client devices. Potentially limitless amounts of program guide data can be provided on a client device while still allowing a user to efficiently and effectively select video content.