Abstract: A system includes one or more processors configured to receive content, including a product-designation association, for display on a website. The processor(s) are further configured to send a request to an advertisement-providing computer for one or more advertisements relating to the product-designation. Also, the processor(s) are configured to receive the requested one or more advertisements and designate the received one or more advertisements for display in one or more available advertisement slots on the website.

Abstract: A system includes a processor configured to receive a request to create a hyperlink, including selected text to be linked. The processor is also configured to provide a product display, including one or more selectable products to be associated with the hyperlink, responsive to the request. Additionally, the processor is configured to receive selection of at least one product to be associated with the hyperlink. Further, the processor is configured to create a hyperlink, the contents of which include capability to route a selecting user to a page for purchase of the product and a designator for tracking the selection of the link.

Abstract: A system includes a processor configured to receive input of a photograph to which an advertisement will be applied and receive selection of an item within the photograph. The processor is further configured to present a plurality of input fields relating to characteristics of the item and receive input in one or more of the fields. Also, the processor is configured to receive at least one database record corresponding to received input. The processor is additionally configured to present the at least one database record to a content creator for selection. The processor is also configured to receive selection of at least one database record and store the selected at least one database record with respect to the photograph, including at least identification of a content provider where the photograph will be displayed.

Abstract: A system includes a processor configured to receive a request from a website, including a user identifier. The processor is also configured to receive information about one or more types of advertisements suitable for playback on the requesting website. Further, the processor is configured to identify a user record in a user database, based on the user identifier. Additionally, the processor is configured to determine one or more advertisements that are likely to appeal to the user and are suitable for playback on the requesting website. The processor is also configured to provide an advertisement recommendation to the requesting website.

Abstract: A system includes a processor configured to receive consumer identifying information provided to an in-store display. The processor is also configured to receive a reference to online content. The processor is further configured to retrieve information related to the online content, including one or more items for sale.

Abstract: A method of electronic advertising includes determining a plurality of portions of an image that are to be designated as mouse-clickable portions. The mouse-clickable portions each correspond to a single item to be offered for sale. The method includes designating each of the plurality of portions as mouse-clickable portions and providing a hyper-link in conjunction with each of the mouse-clickable portions. When a given mouse-clickable portion is clicked on by a user, the hyper-link causes a web browser to display a site offering the item shown in the mouse-clickable portion for sale.