Abstract: Data-analysis-based processing facilitates providing augmented-reality object location assistance. The processing includes obtaining a user-request related to facilitating locating an object of interest, and identifying a target area containing the object. Further, the process includes providing augmentation data for rendering as an overlay on a user-device to assist in directing the user to the target area containing the object. The augmentation data being provided is dynamically changed as the user-device is moved in relation to the target area containing the object to assist the user in locating the object within the target area.