Abstract: A networked and computerized system is disclosed for providing funding allocations, savings, and discounts to certain individuals at the time of purchase from a retail outlet. Specifically, savings and discounts may be provided to SNAP recipients (such as products not eligible for SNAP discounts) by manufacturers when certain products are purchased. The individuals eligible for such discounts are determined based upon the payment information and/or based on their eligibility under the SNAP program. Manufacturers may provide credits back to the retailer as compensation for the savings and discounts. Discounts can be taken at the time of purchase or may be transferred to another account. Funding allocations may be provided to a digital wallet of a qualifying consumer to assist with the purchase of qualifying products. Funding allocations may be made by manufacturers before the purchase transaction takes place, such that no credit need be provided to the retailer.

Abstract: According to one or more embodiments herein, a server receives recipient information for an intended recipient of a branded item. The server generates, based on the recipient information, a custom invitation page that offers the branded item and a plurality of other options as options to the intended recipient. The server provides the custom invitation page to a client device associated with the intended recipient. The server receives, from the client device, data indicative of a selection of one of the options offered via the custom invitation page. The server initiates fulfillment of the selected option.