Abstract: A marker is disclosed that encompasses any structure placed on a route to be followed (including, by way of example only and not of limitation, a roadway, hiking trail, biking trail, running course, boardwalk, etc.) that includes geographic indicia and sponsorship indicia. Geographic indicia include distance from or to a designated location such as the beginning or end of a course, or elevation relative to a reference such as altitude above sea level. Other types of geographic indicia are contemplated such as latitude and longitude as well as relative distance indicators such as “Mile 6 of 10” for example. Sponsorship indicia include (by way of example and not by way of limitation) sponsor name, sponsor logo, sponsor motto, sponsor advertisement, etc. Because the route exists to be followed by a number of people, the markers will be seen by a number of people during the course of a day.