Abstract: A recognition distribution method also educates and focuses attention of organization members regarding a mission, strategy of an organization, such as a company, a partnership, a variant of a company or partnership, or even a religion, a club, or the like. Members and affiliates are encouraged to become participants in a program implementing the method. Participants are encouraged to nominate other members for recognition when the nominators (Witnesses) observe predefined Evidence (behaviors and experiences) conducted by the nominees. When a nomination is approved for reward, both Witness and recipient are given recognition rewards, preferably in the form of points they can redeem for goods. The method is preferably executed in a computer software application, such as a web-based system. Participant members access the application through standard web browsers and view context-sensitive pages that are different for each user and authorization level.