Abstract: A set-top box receives a program transport stream from a headend via a cable or satellite network. The program transport stream includes an advertisement identified by a data packet identifier (PID). The advertisement has at least one advertisement packet with the data PID and advertisement metadata. Upon determining that the data PID identifies the advertisement, set-top box extracts advertisement metadata from the at least one advertisement packet in the program transport stream. Set-top box sends the extracted advertisement metadata to a mobile device over a wireless communication network. In response to sending the extracted advertisement metadata to the mobile device, set-top box receives an analytics report of user interaction with the extracted advertisement metadata from the mobile device over the wireless communication network. Set-top box sends the analytics report of user interaction with the extracted advertisement metadata to the headend via the cable or satellite network.