Abstract: An interactive television channel is described which includes a programming center, a master control center, a distribution center such as a satellite broadcast center or cable head end, a customer site, and a commerce server. A broadcast signal is received via a “set-top box” such as a cable connection or a DBS integrated receiver-decoder at the customer site, which supplies video and audio signals to a conventional television receiver. When a viewer tunes to the interactive music channel, the television receiver screen displays a window in which content, such as a music video, is playing. Also displayed on the screen is a surrounding matte comprising a high-quality professionally produced graphic identifying the channel. In addition, the screen displays one or more “sensitive” areas to which the viewer may direct a cursor using a remote control. By directing the cursor to a sensitive area, the area becomes highlighted.