Abstract: A system for identifying and evaluating brand integration opportunities within scripted entertainment includes a script parser, an evaluation component, and a portfolio optimization component. The script parser receives at least one portion of a script and identifies a brand integration opportunity within the received at least one portion of the script. The evaluation component receives the at least one portion of the script and predicts a level of success of a production including the at least one portion of the script. The portfolio optimization component generates a portfolio including an identification of the script, responsive to the generated prediction of the level of success and the identified brand integration opportunity.