Abstract: A body article combinable with a piece of clothing, footwear, etc., displays indicia, such as signs/logos/brands/trademarks, comprising an opening with counterpart door locking means attached to the opening's edge, hinge means attached to the opening's edges, a door member attached to the hinge means and capable of opening inside the body article. The door member includes door locking means attached to its outer face and aligned with the counterpart door locking means enabling their releasable coupling, and indicia holding means attached to its outer face. The article comprises an indicia bearing plate including counterpart indicia holding means attached to its inward face, and aligned with the indicia holding means enabling their releasable coupling; and indicia means disposed on its outward face for display. A modified embodiment comprises the indicia means directly disposed on the outer face of door member that is releasably coupled to the hinge means.