Abstract: A fabric treatment composition that includes at least one zeta potential modifier and a hydrophobic agent with a melting point or glass transition temperature below 100° C. that imparts fabric protection benefits, including improved stain and soil resistance, oil repellency, water repellency, softness, wrinkle and damage resistance, and better handfeel to treated fabrics. Particularly preferred compositions include at least one zeta potential modifier in an amount sufficient to adjust the zeta potential of the composition to be positive and greater than zero millivolts. Particularly preferred compositions also include a fluoropolymer. The composition can be used as a pretreatment prior to washing, through soaking or direct spray application, or added to the treatment liquor, that is either the wash or rinse cycle of an automatic washing machine, or used prior to or during the drying cycle of an automatic drying machine or refresher machine, or used prior to or in conjunction with an ironing device.

Abstract: Disclosed herein is a viscoelastic oxidizing formulation comprising, in aqueous solution: an effective amount of an oxidizing compound; a thickening system which comprises (i) at least one alkali metal soap and (ii) a hydrotrope selected from the group consisting of amine oxides, betaines and mixtures thereof, each in amounts appropriate to create a viscoelastic composition having a Zero-shear viscosity in the range of 140-265 cP; a Stress ½ value greater than 10 Pa and a Relaxation constant greater than 0.05 second; and a buffer/electrolyte in an amount effective to stabilize the oxidizing compound. The oxidizing formulations may further be formulated to have an oxidant stable opacifier or colorant.

Abstract: The invention is a device and means for applying a thickened cleaning composition to a selected surface area that minimizes or eliminates any unintentional or excess application of the composition and/or minimizes or eliminates any spreading or wicking of the composition beyond the selected surface area after application. The current invention is a dispensing device featuring the combination of a thickened cleaning composition having a specified rheology and dispensing means with one or more orifices of preferred cross-sectional area that enable convenient application of a cleaning composition to the selected region of a soft or hard surface. Additionally, the dispensing device features cleaning compositions having preferred wicking rates with respect to the treated surfaces so that only the selected stained or soiled region of the surface is effectively treated, as the cleaning compositions will not spread or wick into adjacent regions of the surface where damage may occur.

Abstract: A fabric treatment composition that includes a hydrophobic agent with a melting point or glass transition temperature below 100° C. and optionally, a fluoropolymer, that imparts fabric protection benefits, including improved stain and soil resistance, oil repellency, water repellency, softness, wrinkle and damage resistance, and better handfeel to treated fabrics. Compositions may further include a zeta potential modifier in an amount sufficient to adjust the zeta potential of the composition to be positive and greater, than zero millivolts. The composition can be used as a pretreatment prior to drying or ironing, through soaking or direct spray application, or used prior to or during the drying cycle of an automatic drying machine or clothing refresher machine, or used prior to or in conjunction with an ironing device. The fabric treatment is complete when the fabric treated by contact with the protective composition is then cured by drying and/or heating.

Abstract: A fabric treatment composition that includes at least one zeta potential modifier and a hydrophobic agent with a melting point or glass transition temperature below 100° C. that imparts fabric protection benefits, including improved stain and soil resistance, oil repellency, water repellency, softness, wrinkle and damage resistance, and better handfeel to treated fabrics. Particularly preferred compositions include at least one zeta potential modifier in an amount sufficient to adjust the zeta potential of the composition to be positive and greater than zero millivolts. Particularly preferred compositions also include a fluoropolymer. The composition can be used as a pretreatment prior to washing, through soaking or direct spray application, or added to the treatment liquor, that is either the wash or rinse cycle of an automatic washing machine, or used prior to or during the drying cycle of an automatic drying machine or refresher machine, or used prior to or in conjunction with an ironing device.

Abstract: The invention is a device and means for applying a thickened cleaning composition to a selected surface area that minimizes or eliminates any unintentional or excess application of the composition and/or minimizes or eliminates any spreading or wicking of the composition beyond the selected surface area after application. The current invention is a dispensing device featuring the combination of a thickened cleaning composition having a specified rheology and dispensing means with one or more orifices of preferred cross-sectional area that enable convenient application of a cleaning composition to the selected region of a soft or hard surface. Additionally, the dispensing device features cleaning compositions having preferred wicking rates with respect to the treated surfaces so that only the selected stained or soiled region of the surface is effectively treated, as the cleaning compositions will not spread or wick into adjacent regions of the surface where damage may occur.

Abstract: A dispensable fluid pre-treatment composition for use in dry-cleaning of textile article processes comprising about 0.01-5.0% each of one or more surfactants selected from the group consisting of anionic surfactants and nonionic surfactants, about 0.01-2.0% amine oxide, about 0.0-1.0% preservative, about 0.01-4.0% alkali metal borate, about 50.0-99.99% fluid solvent, and dispenser for controllably dispensing the composition onto a textile article.