Abstract: A communication campaign manager can be configured to assist academic administrators to communicate effectively with students. The campaign manager can be configured to assess student risk for each of a plurality of individual students based on various factors, which may include demographic information, financial aid information, and academic information about the students. The campaign manager can assign students to different quadrant prioritizations based on their individual risk scores. The campaign manager also can assign a weighting to different forms of communication or communication channels, based on various risk factors. The campaign manager can use such information to generate a communication campaign for administrators to use in communicating with students, which can help to improve student engagement and academic success.