Abstract: A computer implemented method is provided for tracking user activity across different communication networks; the method comprises receiving by a receiving device accessible on a first network, such as the internet, a request from a requesting network device, for an address on a second network, such as a telephone network or an SMS network; receiving by the receiving device from the requesting network device a combination of one or more attributes indicative of a source, such as an ad campaign, web location or keyword, that can lead a user to send a request for information over the first network; selecting a pool of addresses an addresses that is accessible on the second network; producing an association in a database between the selected address and the received attribute; and sending the selected address to the requesting network device over the first network.

Abstract: An engagement tracking system is described herein that automatically scans, identifies, and tags available events to track, monitor, record, and report on various unique webpages and/or electronic/digital content sources for any domain(s) designated by a user. The system eliminates the need for manual tagging/coding yet allows users to easily administer the tracking, monitoring, recording, and reporting of events through a hosted user interface or through an integrated third-party reporting application. In some embodiments, the system automatically scans and identifies text-based telephone numbers, image-based telephone numbers, and call-to-action images to alter the content and images to generate a URI/hypertext reference in order to initiate a telephone call (either through dialing protocols or third-party software). Each URI/hypertext reference is then tagged to track, monitor, record, and report as with other events managed by the system.

Abstract: Computer implemented methods of tracking client device activity on a web site are provided. Certain embodiments of tracking methods allow client device activity on one communication network (e.g. web pages viewed via the Internet) to be correlated to subsequent communications on a second communications network (e.g. a telephony network). Other embodiments include the ability to track client device activity across one or more web servers. Certain embodiments include the ability to use a limited pool of selectable addresses on one network (e.g. phone numbers) to correlate to a wide range of client device activity on another network. Reports may be generated that summarize the collected and correlated tracking information.