Abstract: A method and apparatus for unloading and/or retaining objects in and/or from a stationary or mobile storage container, such as a pick-up truck. An unloader/retainer bar, specially configured cleats, and elongated pulling material, such as a rope, are associated to enable a user at a loading/unloading end of a cargo storage area, such a truck bed, to remove and/or unload objects from the storage area from the loading end of the truck, store and retain objects at a remote interior location in the storage area, such as adjacent to the passenger cab of the truck, and retain, position, or otherwise inhibit objects from falling out of the loading end of the truck, such as in conjunction with the tail gate of the truck at the loading/unloading end of the truck.