Abstract: A system, computer program product and a method of applying rewards to fees in qualifying accounts of a financial institution are provided. The system, computer program product and method ensure that one or more reward accounts of a single account holder or “household” of account holders at the financial institution are qualified to receive a reward, are entitled to receive income other than the reward amount, that the account holder of the account is enrolled to receive one or more service for a service fees from the financial institution and that the fees are entitled to be automatically offset against income earned by the reward accounts during the predetermined cycle. If so, the system, computer program product and method deduct the fees from the sum of earned reward amount and the income other than the reward amount.