Abstract: A method and a computer program for facilitating previewing an area rug or other floor covering in a room, hallway, or other intended environment wherein the area rug will be placed, located, or otherwise used. Broadly, a digital image of the area rug is shaded, scaled, angled, or otherwise manipulated to reflect the corresponding conditions of the environment of use; combined with a digital image of the intended environment of use so as to present an accurately sized and realistic preview presentation image; and made available, such as, for example, via a network, for viewing. Any furniture or other objects appearing in the digital image of the environment of use to overlap an area wherein the area rug will be located are accommodated with a labor-reducing masking technique, thereby eliminating any requirement that a customer physically move the objects prior to generating the digital image of the environment of use.