Patents by Inventor Gregory S. West

Gregory S. West has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Contextual targeting prediction
    Patent number: 8635103
    Abstract: Methods, systems, and apparatus, including computer program products, in which one or more webpages are identified based on one or more signals associated with an advertisement, a content of each of the webpages, and a property associated with the advertisement, and a performance measure is determined for the advertisement for each of the webpages. An auction score is calculated for the advertisement for each of the webpages based on the performance measure and a bid associated with the advertisement.
    Type: Grant
    Filed: March 11, 2008
    Date of Patent: January 21, 2014
    Assignee: Google Inc.
    Inventors: Gregory S. West, Leon Chih Wen Wong, Matthew C. Cary