Patents by Inventor Gregory T. Edwards

Gregory T. Edwards has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 7881493
    Abstract: Eyetracking techniques and analysis techniques are disclosed. At least one interpretation of eyetracking data is received from an eye interpretation engine. A characteristic of an application is dynamically modified based on the interpretation of the eyetracking data. A portion of the application being viewed by a user may be determined. The determined portion may be modified in response to the interpretation of the eyetracking data for the user.
    Type: Grant
    Filed: April 9, 2004
    Date of Patent: February 1, 2011
    Assignee: Eyetools, Inc.
    Inventors: Gregory T. Edwards, Colin Johnson
  • Patent number: 7760910
    Abstract: Methods and apparatuses for evaluation of visual stimuli using existing viewing data. An embodiment of a method includes storing viewing data relating to the viewing of visual stimuli. In addition, parameters relating to the stored viewing data are stored. A first visual stimulus for analysis is received. In order to analyze the first visual stimulus, the target parameters for the first visual stimulus are matched with the parameters for the stored viewing data. If there is a sufficient match between the target parameters with the parameters for the stored viewing data, data to represent the first visual stimulus is generated based at least in part on the stored viewing data.
    Type: Grant
    Filed: December 12, 2006
    Date of Patent: July 20, 2010
    Assignee: Eyetools, Inc.
    Inventors: Colin Johnson, Gregory T. Edwards
  • Patent number: 7029121
    Abstract: Individual eye tracking data can be used to determine whether an individual has actually looked at a particular region of a visual field. Aggregation of data corresponding to multiple individuals can provide trends and other data useful for designers of graphical representations (e.g., Web pages, advertisements) as well as other items that can be viewed. Representation of the aggregated viewing data, which indicates both regions viewed and regions not viewed, can be accomplished using several different techniques. For example, percentages of the number of viewers that viewed a particular region can be represented as a particular color, or the underlying image being viewed can be blurred based on and acuity gradient and the number of individuals viewing various regions. The various regions represented as viewed can be selected based on the type of viewing activity (e.g., reading, gazing) is associated with a particular region.
    Type: Grant
    Filed: February 4, 2004
    Date of Patent: April 18, 2006
    Assignee: Eyetools, Inc.
    Inventor: Gregory T. Edwards
  • Publication number: 20040156020
    Abstract: Individual eye tracking data can be used to determine whether an individual has actually looked at a particular region of a visual field. Aggregation of data corresponding to multiple individuals can provide trends and other data useful for designers of graphical representations (e.g., Web pages, advertisements) as well as other items that can be viewed. Representation of the aggregated viewing data, which indicates both regions viewed and regions not viewed, can be accomplished using several different techniques. For example, percentages of the number of viewers that viewed a particular region can be represented as a particular color, or the underlying image being viewed can be blurred based on and acuity gradient and the number of individuals viewing various regions. The various regions represented as viewed can be selected based on the type of viewing activity (e.g., reading, gazing) is associated with a particular region.
    Type: Application
    Filed: February 4, 2004
    Publication date: August 12, 2004
    Inventor: Gregory T. Edwards
  • Patent number: 6712468
    Abstract: Individual eye tracking data can be used to determine whether an individual has actually looked at a particular region of a visual field. Aggregation of data corresponding to multiple individuals can provide trends and other data useful for designers of graphical representations (e.g., Web pages, advertisements) as well as other items that can be viewed. Representation of the aggregated viewing data, which indicates both regions viewed and regions not viewed, can be accomplished using several different techniques. For example, percentages of the number of viewers that viewed a particular region can be represented as a particular color, or the underlying image being viewed can be blurred based on and acuity gradient and the number of individuals viewing various regions. The various regions represented as viewed can be selected based on the type of viewing activity (e.g., reading, gazing) is associated with a particular region.
    Type: Grant
    Filed: December 12, 2001
    Date of Patent: March 30, 2004
    Inventor: Gregory T. Edwards
  • Patent number: 6106119
    Abstract: A software program stores during a recording session eye-tracking data and all other communication device activities of a test person that self-controlled confronts her/himself with display scenarios or virtual pages. The display scenarios are stored simultaneously either:1. after a predetermined elapse time interval,2. after recognizing a raised attention level of the test person,3. after a positive result of a scrolling detection process.In a consecutive processing cycle, the software program utilizes an eye interpretation engine to derive high level informations and visualizes them superimposed on the correlated image scenarios.
    Type: Grant
    Filed: November 9, 1999
    Date of Patent: August 22, 2000
    Assignee: The Board of Trustees of the Leland Stanford Junior University
    Inventor: Gregory T. Edwards
  • Patent number: 6102870
    Abstract: A computer-implemented method infers mental states of a person from eye movements of the person. The method includes identifying elementary features of eye tracker data, such as fixations and saccades, and recognizing from the elementary features a plurality of eye-movement patterns. Each eye-movement pattern is recognized by comparing the elementary features with a predetermined eye-movement pattern template. A given eye-movement pattern is recognized if the elementary features satisfy a set of criteria associated with the template for that eye-movement pattern. The method further includes the step of recognizing from the eye-movement patterns a plurality of eye-behavior patterns corresponding to the mental states of the person. Because high level mental states of the user are determined in real time, the method provides the basis for reliably determining when a user intends to select a target.
    Type: Grant
    Filed: May 3, 1999
    Date of Patent: August 15, 2000
    Assignee: The Board of Trustees of the Leland Stanford Junior University
    Inventor: Gregory T. Edwards
  • Patent number: RE40014
    Abstract: A software program stores during a recording session eye-tracking data and all other communication device activities of a test person that self-controlled confronts her/himself with display scenarios or virtual pages. The display scenarios are stored simultaneously either: 1. after a predetermined elapse time interval, 2. after recognizing a raised attention level of the test person, 3. after a positive result of a scrolling detection process. In a consecutive processing cycle, the software program utilizes an eye interpretation engine to derive high level information and visualizes them superimposed on the correlated image scenarios.
    Type: Grant
    Filed: August 22, 2002
    Date of Patent: January 22, 2008
    Assignee: The Board of Trustees of the Leland Stanford Junior University
    Inventor: Gregory T Edwards
  • Patent number: RE38668
    Abstract: A computer-implemented method infers mental states of a person from eye movements of the person. The method includes identifying elementary features of eye tracker data, such as fixations and saccades, and recognizing from the elementary features a plurality of eye-movement patterns. Each eye-movement pattern is recognized by comparing the elementary features with a predetermined eye-movement pattern template. A given eye-movement pattern is recognized if the elementary features satisfy a set of criteria associated with the template for that eye-movement pattern. The method further includes the step of recognizing from the eye-movement patterns a plurality of eye-behavior patterns corresponding to the mental states of the person. Because high level mental states of the user are determined in real time, the method provides the basis for reliably determining when a user intends to select a target.
    Type: Grant
    Filed: August 14, 2002
    Date of Patent: December 7, 2004
    Assignee: The Board of Trustees of the Leland Stanford Junior University
    Inventor: Gregory T. Edwards