Abstract: A method for marketing a newsletter subscription includes creating a newsletter having content of interest to a prospective subscriber. A continuation notice is also created. The continuation notice includes information that allows the subscriber to order the newsletter. The continuation notice is printed on a page that is at least the same size as pages of the newsletter. The continuation notice and the newsletter are combined and mailed to the prospective subscriber without using an external envelope.

Abstract: An improved method and apparatus for driving traffic to World Wide Web (Web) and wireless Internet sites using dynamically updated content teasers that link to the full content is provided. Updated content teasers are presented to users through electronic mail readers, Internet browsers, or on wireless Internet devices. Readers who click on the content teasers are dynamically linked to any one of a network of sites where they may read the full content. When the user of the system clicks on a content teaser to request the full version of the content, the system queries a central program and database for instructions on which site to refer the user to for the full version of the content. In this manner, click-through traffic originating from a single site or network of sites can be distributed to a single site or a multitude of sites according to a predetermined computer algorithm.