Abstract: A fishing machine is disclosed which automates various aspects of fishing techniques. Values for fishing depth, line pull, and jigging length can be electronically stored by the fisherman. A motor is controlled on the basis of these store values to rotate a reel on which a fishing line is stored. The reel is turned to extend the line or bring it in to implement the stored fishing depth and jigging length. The motor speed and torque are also controlled in accordance with signals obtained from a line pull detector and motor speed feedback signals. With this system, once the above-mentioned values are stored, the fishing line descends to the desired fishing depth, jigging is performed, and when the fish is hooked this is detected and it is reeled in, all this being done automatically. Further features involve a capacity to learn, store, and then simulate the particular technique of an individual fisherman.