Abstract: Content is managed and delivered to mobile devices, often through a wireless network. Mobile devices have content management software containing instructions to receive and manage content at the mobile device. Content management servers select and manage content and transmit content to the mobile devices, receiving requests for content, and up-to-date information regarding quantity of content to be transmitted. Up-to-date information regarding quantity is repeatedly sent and received, and content is repeatedly selected and transmitted using the information to make selections. Specific embodiments provide methods, systems, and devices for automatically managing content to increase the probability that the user is gaining access to the content they want to see and for decreasing the chance that the delivery of content is tying up limited resources of mobile devices.