Abstract: In techniques for provisioning rules to manage user entitlements, a database maintains an association of a user identifier with one or more purchased entitlements that correspond to products or services purchased by a consumer entity from one or more service groups. An entitlement manager is implemented to receive provisioning rules that have been designated by the service groups to designate fulfillable entitlements that are associated with the purchased entitlements. The entitlement manager also utilizes a multi-dimensional vector space technique to generate an entitlement model that relates the purchased entitlements of the consumer entity, correlates the fulfillable entitlements for the purchased entitlements, and identifies resultant allocations of the fulfillable entitlements for the consumer entity.