Abstract: Methods, systems, and computer program products for performing the method are provided. The method includes receiving in a customer relationship management (CRM) application, data from a communication made by a first person using a social interaction application that allows third party access to communications. The method also includes assigning based on the data, a sentiment indicator to the communication according to a predefined scale and generating at least one output to the first person using the CRM application in response to receiving the data, the output based on the sentiment indicator.