Abstract: Provided is customer interaction system whereby a commercial establishment may interact with customer located at their physical premise using the customer's mobile device. Using a customer's mobile device, a location of the customer within a store may be established and a connection directly to an employee within the store may be made. Customers may interact with the employee via chat, allowing the employee to serve multiple customers at once. The platform also allows for customer profile building based on the chat and employee input to establish customer preferences, and customer profile information may be accessed by the employee to help in serving the customer. A profile building algorithm computes and provides suggestions of promotional offers and chat questions that can provide useful information to the customer profile data.