Abstract: Embodiments of the invention generally relate to providing an online reselling platform for proactive e-commerce. In particular, merchants can publish products, together with respective prices and commissions in an online marketplace. Resellers can then browse the published products and choose one or more to sell using their own contacts and sales techniques, generating purchase orders. When a client approves and pays for a purchase order, the order is automatically passed to the merchant for fulfillment, and the payment is automatically split between the merchant, sales platform, and reseller according to specified commission rates.